This past Monday, the sports betting company Betano made official the renewal of the agreement with Atlético Mineiro. The partnership between the entities will continue to guarantee the master sponsorship of sports betting with Betano, and will have a new term until the year 2024.
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Therefore, the Betano brand, which belongs to Kaizen, will continue to be stamped on the Atlético Mineiro shirt, in the place where the BMG brand used to be. The new contract with Atlético Mineiro will run until 2024, and will guarantee an annual amount of R$ 15 million for the sponsored.
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Although the agreement was signed, Atlético Mineiro did not inform the values of the renewal of the sponsorship, but there is information that the company guaranteed 50% more than the amount paid in 2021, which had been R$ 10 million per year.
It is important to emphasize that this agreement between Betano and Atlético Mineiro is one of the most expensive in Brazilian football. Analyzing this, it is important to mention that the club's budget projection in 2022 is to reach a total revenue of R$ 52 million, since in 2021 the club had raised more than R$ 70 million.
In view of this, the president of Atlético Mineiro said: "This renewal of sponsorship with Betano is a very special moment for Atlético. We have a very successful partnership, which was very successful in 2021 and which is now renewed. The Galo is proud to continue with Betano and we expect new achievements in this new cycle."
In addition, Alexandre Fonseca, Country Manager of Betano Brasil, emphasized that the renewal of the agreement "is a reason for great joy and pride as it marks the continuity of a partnership that was very successful last year". Thus, Fonseca highlighted: "the new contract shows the market the intentions of Betano in Brazil to always seek contracts and long-term partnerships".
About the agreement, Betano said that it will "evaluate the year 2021 and plan new projects and offers for Galo fans, who have always been close and engaged with the brand."
Finally, the renewal of the agreement was made through a video, where BP Sports was involved. To present the renewal of the agreement, the partner of BP Sports, Bernardo Pontes said: "Betano gave us the mission to communicate the renewal in a creative way and that could touch the fans' feelings. We chose to do the 2021 retrospective, which it was a historic year for the club. During all the remarkable moments lived in the season, Betano was present, following each achievement. This successful partnership could not stop here, that's why we brought Victor, one of the greatest idols in the club's history , and we created this narrative, because we play together, we win together, and we will continue to do so."
Betano
Sports betting company Betano is part of the Kaizen Gaming group. The company's international brand is present in several markets around the world, such as Brazil, Portugal, Germany, Romania, Greece and Cyprus.
As part of ESSA, Sports Betting Integrity, Betano received three awards in 2020 at the EGR Marketing & Innovation Awards for its investment in Responsible Gaming, Technology, High Quality Creative Communication and Social Impact campaigns.
Betano is known for being the brand that sponsors clubs such as Olympiacos, Sporting CP, Steaua de Bucharest, Atlético Mineiro, Fluminense, Marítimo, Sporting da Braga and Os Belenenses.
Among other functions, on its platform it is possible to find markets for different modalities, such as casinos, electronic sports, tennis, table tennis, basketball, and of course, football.
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