Once again one of the biggest online bookmakers in the world, Betway, has signed an agreement with a participating NBA club. This time, Betway introduced its partnership with the Philadelphia 76ers. The Betway brand will now be present at the National Basketball Association (NBA) club. Betway's presence can be seen on several surfaces of the club's arena, The Center.
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According to reports, the deal will allow the Philadelphia 76ers to use the Betway brand in all of their games this season, as will partner teams such as the Dallas Mavericks, Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors .
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Betway's brand can be seen on the court's LEDs, as well as on the basket holder. Among other locations, the brand will also appear on the court's TV. With that, Betway CEO Anthony Werkman went public to comment on the recent partnership between Betway and the Philadelphia 76ers, emphasizing that the company is excited to start working with the NBA club.
"We’re thrilled to be partnering with the Philadelphia 76ers. As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product. With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership."
Continuing the matter, Philadelphia 76ers Senior Vice President of Corporate Partnerships Owen Morin reported, "We are thrilled to announce our partnership with Betway." Furthermore, Morin added: "As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premiere betting offerings. Together we will bring elite experiences to 76ers fans."
The agreement between both entities will result in a series of drawings for Philadelphia 76ers fans to participate. Among these draws, it was clarified that companies will secure tickets for matches that take place at The Center arena, of the Philadelphia 76ers. In addition, the basketball team will also give Betway exposure on their social media such as Instagram, Twitter and Facebook.
In this way, Betway will provide information before each Philadelphia 76ers match, such as club statistics and other match information.
Betway and the Minnesota Timberwolves
It is worth mentioning here that last Monday, Betway had revealed its official partnership with the NBA team, Minnesota Timberwolves. At the time, it was clarified that Betway would have similar rights, as in the case of the Philadelphia 76ers.
In the specific episode, Betway CEO Werkman had released the following: “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Minnesota Timberwolves. We look forward to connecting with their loyal fanbase and we’re also excited to see the team’s new recruits in this upcoming season."
Meanwhile, Minnesota Timberwolves CEO Ethan Casson revealed, "We are incredibly excited to begin working with and learning from a global leader like Betway."
Therefore, the partnership with the Philadelphia 76ers further demonstrates Betway's interest in being inserted in the US sportsbook market. Despite this, the NBA still has a lot of strictness with sports betting brands, vetoing their use on the team's uniforms on the court. However, Betway continues to secure great partnerships with NBA clubs such as the Dallas Mavericks, Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers, Golden State Warriors, Minnesota Timberwolves, and now Philadelphia 76ers.
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